Microsoft unveils Bing Generative Search enhanced with AI, it’s a complete overhaul of traditional search

If your implementation is relatively simple and only uses the q and mkt parameters, then when you make these changes, you should see a full response come back from our endpoint at this stage. Once you have signed up and verified your account, you will need to take note of your SerpApi API key found on your dashboard so that you can use it in the following steps. If you don't already have an account with us, your first step is going to be signing up for an account (we offer a free account with 100 free searches per month). The official Bing Search API is soon to be retired on 11th August 2025 (or has already been retired depending on when you're reading this) and you may be searching for a suitable replacement. Curiously, this new experience doesn't appear to use the Copilot brand anywhere.

Selected for You

It does have easy to access links, but the links feel like a secondary part of it, so it still feels like maybe it's not as accurate as it could be. Google's AI in search feels so intrusive and takes up so much of the page. While Google's AI mode is not available to everyone, the current search is pretty easy to beat. The interface is simplified and doesn’t show traditional web links, but users can still access them through other options. It is similar to what Google is testing with its own AI Mode for search. With the explosion of e-commerce and online search activity, every new product leaves a digital footprint, from Google Shopping listings and reviews to news mentions.
Bing will soon prioritize AI-generated answers alongside traditional search results. The analysis of the SERP positions for the 18 URLs linked in the documents reveals a clear preference for top-ranked URLs, especially those in the top 2 positions. Given the limited data from just 18 queries, it’s too soon for definitive conclusions, but early observations offer some insights. What insights can we gain about influencing Bing Generative Search (BGS) to display specific URLs in its summaries?

  • The BGS experience provides annotations for each section of AI-generated content.
  • To improve efficiency, we trained SLM models (~100x throughput improvement over LLM), which process and understand search queries more precisely.”
  • The official API’s response format differs from our own so there are still changes to make, but we’re part way there.
  • The company claims this new experience maintains the same number of clicks to websites that traditional search does, but time will tell if that’s true.
  • At the very top of the page will be an AI-generated answer created by large and small language models that have reviewed millions of sources to provide the most accurate answer.
  • In the 18 examples observed, it appears that Bing’s Generative Search doesn’t just pull information from the top-ranking documents related to a query but also includes lower-ranking and unranked documents.

Optimizing for Visibility in Bing Generative Search

The new Bing Generative Search experience is rolling out to a small wave of users now, and will likely make its way to more Bing users over the coming months. There's a growing concern in the industry that websites that create content for free will eventually go out of business if AI bots scrape that content to present it directly in a chat window or search page. Microsoft says it continues to evaluate the impact that AI in search is having on websites in terms of direct traffic and readership. When you purchase through links on our site, we may earn an affiliate commission.
Bing Generative Search is the latest entry into AI-enhanced search results. This approach not only aids in ranking for targeted keywords but also leverages the system’s broader criteria for content selection, potentially capturing additional traffic from related searches. This aspect of personalization in search results could customize the information to more closely address user needs.
When building summaries, the system evaluates documents responsive to the query but, if the top results are repetitive, it will explore documents responsive to related queries as well. Overall, Bing’s experience provides more (albeit mixed) visibility to the organic search results, which potentially helps lessen the impact of the summaries on clicks. When you enter a query in Bing, if the query is identified for an AI-enhanced search result, you will receive a BGS summary. In Google AIOs, the summary pushes the organic search results further down the page for both mobile and desktop. Bing Generative Search (BGS) is an AI-enhanced search result page that uses traditional search results, large language models (LLMs), and small language models. Microsoft enhances Bing search with new language models, claiming to reduce costs while delivering faster, more accurate results.

  • BGS adopts a more elaborate layout that takes up more real estate both horizontally and vertically on the search results page, offering detailed information about the query.
  • The official Bing Search API is soon to be retired on 11th August 2025 (or has already been retired depending on when you’re reading this) and you may be searching for a suitable replacement.
  • AI summaries for both Google and Bing take up a significant amount of space on the search results page.
  • Bing has officially entered the AI-enhanced search arena with Bing Generative Search, their response to Google’s AI Overviews.
  • Bing aims to do that using smaller language models and advanced optimization techniques.
  • So far, we have seen the BGS experience for a small number of queries.

Google AI Overviews: How To Measure Impressions & Track Visibility

The dateLastCrawled and datePublished attributes are not available and have no equivalent, however, the datePublishedDisplayText has a similar property in our result named date. Due to the sheer number of different possible response objects available, I'm only going to cover a few of them directly in this blog post. While the previous steps have all been quite straightforward, the changes to the response format handling will likely be the most involved for you depending on how much of the data you have been using. All of the above query parameters, with the exception of textDecorations and textFormat can be used as-is or ported to use with our API. The official API's response format differs from our own so there are still changes to make, but we're part way there.
This new style is similar to other AI search engines like Perplexity, but Perplexity is a lot better overall in my opinion. Some answers even include direct links to the websites for more details if you want to explore further. At the bottom of these summaries, you’ll find citations to check the sources. The search just looks like a page with text, which does the job but is hard to want to use more than once.

Comparison with Google’s AI Overviews

Microsoft isn't the only company adding AI-generated results to search pages. The company claims this new experience maintains the same number of clicks to websites that traditional search does, but time will tell if that's true. This new AI search experience has been built from the ground up with this concern in mind, Microsoft says. It will break down that answer into a document index that can provide more information about particular subjects within that search query if you'd like to learn more. At the very top of the page will be an AI-generated answer created by large and small language models that have reviewed millions of sources to provide the most accurate answer. Currently available to a small subset of users, Bing Search now incorporates AI-generated answers in addition to traditional search results directly on the search page.

I identified queries that trigger BGS results by entering the query “bing generative search” in the Bing search box. This suggests that for your target query, securing a spot within the top five organic search results dramatically increases your chances of visibility in BGS summaries. Bing has stated that its answer summaries are created “by combining the power of generative AI and large language models (LLMs) with the search results page.”
Will each gtbet casino login query have an AI-generated page experience as robust as these examples? So far, we have seen the BGS experience for a small number of queries. This development promises to have a sizable impact on user experience as well as the visibility and engagement with the organic performance of content.

Search Results Analyzed: Here's How Google Evaluates Your Content Data Study

Significantly more is available on these organic results when using our API, so don't forget to check out the Bing Organic Results API documentation page. When available, the estimated number of results that was previously found under webPages.totalEstimatedMatches will be available under search_information.total_results in our API. The Bing search URL that would be found under webPages.webSearchUrl in the official API can be found under search_metadata.bing_url in our API. Google is also adding Gemini-based answers to search results too, which appear at the top of the search result page.

Vélemény, hozzászólás?